The Daily Dire - pregnant Kim Zolciak and her Atlanta Falcons toyboy
It's in the Daily Mail and concerns Kim Zolciak who - for the uninitiated like me - is a star of Real Houswives of Atlanta and has apparently been made pregnant by her toyboy lover.
So woman who I have never heard of is dating toyboy, Kroy Biermann, who I have never heard of, who is actually only seven years younger than her anyhow. Oh and he's knocked her up and this is the story...
It's exactly what a former news editor and mentor would have described as a "bugger me" kind of story. He didn't mean it in the Etonian way.
For example, Cat caught making miowing noises in garden, Bird seen flying past house, Postal worker seen delivering mail, are all "bugger me" stories because that's the reaction they provoke. Actually the latter is a bit more remarkable in this day and age.
How about Politician is exposed as ethical? - now we are talking about something unusual enough to make front page news.
The Mail seems to think it can get away with a story about this vacuous nonentity by putting it in the Femail Today section. So here's the patronizing subtext. It's OK to feed women a diet of fluff stories because they are (err um) women.
The sad thing is the Mail has always attracted a larger female audience than any other British newspaper. But should we really continue building up reality TV stars to the point that they get delusions of grandeur?
Whatever next - they'll be gate crashing functions at the White House.
This is the most alarming line in the whole piece. "The star, who is promoting her new single, Google Me, isn't planning to walk down the aisle before the birth."
And I don't mean the bit about not walking down the aisle.
If this story doesn't grab you avid Mail readers can always check out. "Larger than life Snooki wears a rather unflattering dress to her birthday party."
I guess it was a close toss-up between this and mass genocide in Darfur.