For four nights this week I am in marketing boot camp at some obscure technological start up place in Hampton, Virginia. In fact I'm here right now.
I usually blog with about half of a brain but tonight am blogging with a quarter of it because I am supposed to be leaning about branding. Cue large cow's backside and red hot iron. I digress.
We talk about vision and colors but what about language? Symbiotics is the study of signs. I hope they can send over the notes tomorrow. I am feeling very sleepy right now.
So when you can say apple and think of the company Apple you are hot on branding. Not that it did Steve Jobs much good in the overall scheme of things. Semiotics actually as opposed to symbiotics. Reach for a box of Kleenex - it becomes the verb. Still makes me think of my skanky former students when they would go crazy for Kleenex. God I have gone through a lot of jobs recently, probably more than Steve, without showing a great aptitude for any.
Oh crap first branding exercise. I need my brain back for a second.
Half way through this course it has come to my attention that everybody on this course seems to know each other but I don't know anyone. Do I stand up now and say I have no mates. Do I get out my violin? To be fair it's a good course. The presenter is keeping me awake with exercises.
Competent is a very good word, says the instructor. Inept sounds a lot more fun, though, right now. I slap myself around the face, yearn for black coffee and try out the competent thing,
God I'm not even a third of the way through this course and I am twitching and going crazy for a beer. In general I would say the world needs another blog like a hole in the head, says the instructor. Which is nice to know, blog. But who says the world doesn't need a hole in the head?
Probably cue for a drum roll and this week it goes to Juliette. If you remember during the A-Z challenge last year (there I go again) I moaned about not reaching 200 followers. Well I forgot about it since but I am pleased to see Juliette is now my 200th follower which is a big cue for some kind of meaningless bloggy award or another.